Master Plan

The goal of The Sands Bethlehem Master Plan is to create a model for "Smart Growth" redevelopment of a major brownfield site and to stimulate reinvestment and create new economic opportunities for the south side of the city of Bethlehem. It is now commonly recognized by planners, policy makers, and downtown stakeholders that there is a new commitment to urbanism. The Master Plan for the site is for a variety of preservation and adaptive re-use for the most significant of Bethlehem Steel structures.

The Sands Bethlehem commitment to urbanism is reflected in the Phase I retail and entertainment uses shown in the Bethlehem Master Plan, as well as future phases. Cultural institutions that are tourist attractions combined with housing, service retail, destination retail, and entertainment will ultimately help promote a vibrant city center. Arts Quest, The National Museum of Industrial History, and PBS Channel 39 are examples of such institutions.

The Sands Bethlehem's development process and final master plan will be respectful of, and be compatible with, the existing community, businesses, and neighborhoods. Development will provide the community with attractive employment opportunities and be compatible with the community that is tied to the vibrant downtown areas on the north and south sides of the Lehigh River.

The importance of respecting the history of the site by maintaining its unique industrial setting is among the chief goals of the Las Vegas Sands Corp. development team.